For this project with ONLY NY, I shot and edited a series capturing the brand’s deep connection to New York City culture.

As we were not located in NY - we came up with the concept TUTTO PASSA, an Italian phrase, mixed with the essence of Adam Sandler.

The visuals highlight minimalistic yet nostalgic streetwear, set against authentic urban backdrops, from graffiti-lined streets to neon-lit corners and casual restaurant scenes. Models embody a candid, playful energy, with natural. Props like coffee cups, volleyballs, and dogs add everyday authenticity, while unposed interactions, mid-laughs, jumps, and playful gestures, bring the city’s lively spirit to life.

The final edit celebrates ONLY NY’s blend of skate, street, and sports culture, reflecting both timeless style and the vibrant essence of NYC.