This experimental brand film for Icelandic streetwear label Brutta Faccia challenges conventional beauty standards through bold cinematography and a rebellious aesthetic.
I developed the full concept, from creative direction to videography and editing, using light and shadow as visual metaphors for rawness, mystery, and defiance. Shot in a minimalist studio setting, the film blends moody lighting, sharp cuts, and rhythmic beats to create tension and allure, revealing the brand’s identity through unconventional beauty and underground street style.
The result is a 15 second visual manifesto that transforms fashion storytelling into an atmospheric experience.
Cinematic, raw, and unapologetically authentic.
For this project with ONLY NY, I shot and edited a series capturing the brand’s deep connection to New York City culture.
As we were not located in NY - we came up with the concept TUTTO PASSA, an Italian phrase, mixed with the essence of Adam Sandler.
The visuals highlight minimalistic yet nostalgic streetwear, set against authentic urban backdrops, from graffiti-lined streets to neon-lit corners and casual restaurant scenes. Models embody a candid, playful energy, with natural. Props like coffee cups, volleyballs, and dogs add everyday authenticity, while unposed interactions, mid-laughs, jumps, and playful gestures, bring the city’s lively spirit to life.
The final edit celebrates ONLY NY’s blend of skate, street, and sports culture, reflecting both timeless style and the vibrant essence of NYC.
This is a short video I edited for my thesis; Beyond Boarders - Africas transformative role in the fashion industry.
All clips are from Ubuntu International-YouTube.
This collaborative fashion film for Maison Moonsieur explores heartbreak, transformation, and self-growth through a cinematic lens. Inspired by the designer’s personal journey, the film follows a metaphorical metamorphosis — from emotional turmoil to empowerment and rebirth.
While the concept and direction were developed by the team, I managed the videography and editing, shaping the film’s visual narrative and emotional rhythm. Through dramatic lighting, symbolic set design, and precise editing, I crafted a powerful, immersive viewing experience where each scene reflects a stage of transformation — destruction, release, and ultimately, renewal.
The result is a visually striking short film that merges fashion, storytelling, and emotion into one cohesive piece, showcasing both my technical expertise and creative vision in video production.