This experimental brand film for Icelandic streetwear label Brutta Faccia challenges conventional beauty standards through bold cinematography and a rebellious aesthetic.

I developed the full concept, from creative direction to videography and editing, using light and shadow as visual metaphors for rawness, mystery, and defiance. Shot in a minimalist studio setting, the film blends moody lighting, sharp cuts, and rhythmic beats to create tension and allure, revealing the brand’s identity through unconventional beauty and underground street style.

The result is a 15 second visual manifesto that transforms fashion storytelling into an atmospheric experience.

Cinematic, raw, and unapologetically authentic.